In Ukraine, fashion designers, artists, and businesses are seeking to maintain their industries through consumer support amid the Russian invasion. Initiatives like Spend With Ukraine and the Ukrainian Emergency Art Fund aim to assist creatives and bolster the economy. By purchasing Ukrainian products, consumers can support the country’s financial stability.
The founder of Spend With Ukraine, Andrey Klen, highlights the importance of supporting the economy through purchases. Ukrainian fashion designer Anna October, also part of Spend With Ukraine, supports this idea and adds that every purchase helps support the country. Maintaining consumer interest and promoting these initiatives is crucial for their success.